Director: Brittany S. Cassidy, Ph.D.

How people perceive, evaluate, and remember others

People form enduring impressions from glimpses of faces. Our lab studies how facial cues and stereotypes influence those impressions, and how biased impressions contribute to longstanding societal inequities.

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Eight illustrated faces of different genders, races, and ages, labeled with features the lab studies: masculinity, femininity, attractiveness, prototypicality, emotion, age, trustworthiness, and eye gaze
We study a wide variety of faces and the features within them, from masculinity and femininity to attractiveness, prototypicality, emotion, and age.

About the lab

The Social Cognition Lab team, Fall 2026
The Social Cognition Lab, Fall 2026

Impressions are biased by facial characteristics (e.g., “a person with an attractive face is good”) and categorical stereotypes (e.g., “a Black face is less trustworthy than a White face”). Characterizing how facial cues drive impressions is important to understand these inequities as well as a core aspect of social cognition.

Our research treats person perception as a complex and dynamic process. We take a multi-level approach, combining multiple methods and populations to provide converging evidence for the mechanisms underlying how people evaluate, understand, and remember other people.

Behavioral studies
Eye-tracking
Brain imaging (fMRI)
Younger & older adults

Current research areas

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Mind perception and humanization

How people decode complex emotions from faces, and how that links to seeing others as fully human.

Gender, faces, and expectations

How gendered expectations about faces affect judgments of leadership, and what person perception reveals about anti-transgender bias.

Political partisanship and person perception

How partisan cues change first impressions of faces and decisions about whom to trust.

Lifespan changes and biased impressions

Comparing younger and older adults to understand motivation in person perception.

Prospective students

Dr. Cassidy is not recruiting PhD students for 2027–2028. She will be considering candidates for the MA program.

Undergraduates can apply to join as research assistants.

How to join

What we're up to

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Dr. Cassidy with grad students at the 2026 Graduate Research Colloquium

September 2026

Maya Rao, Adrienne Brummett, and Bianca Gregory gave stellar presentations at the department's Graduate Research Colloquium.

Lab members at the start of the 2026 academic year

August 2026

The lab's grad students, director, and a future psy-entist welcomed the academic year.

Sloane Freeman's MA defense

April 2026

Sloane Freeman successfully defended her MA thesis.